Cookie Policy
Cookie Policy
Last updated: January 15, 2026
This Cookie Policy explains what cookies are, how Valeravixmx S.A. de C.V. uses them on its website valeravixmx.com, and the options you have to control them. This policy complements our Privacy Notice and complies with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP).
1. What are cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow the site to remember your actions and preferences over a period of time, so you do not have to re-enter them each time you return or navigate between pages.
2. Types of cookies we use
On our website we use the following types of cookies: (a) Necessary cookies: essential for the basic functioning of the website, including navigation and access to secure areas. They cannot be disabled. (b) Analytics cookies: allow us to collect information about how visitors use our site, which pages they visit most frequently, and whether they receive error messages. We use Google Analytics 4 (GA4) for this purpose. (c) Advertising cookies: used to track visitors across websites in order to display relevant and personalized ads. We use Google Ads for this purpose. (d) Personalization cookies: allow the website to remember the choices you make, such as your language preference.
3. Google Consent Mode v2
Our site implements Google Consent Mode v2, a consent management system that allows Google tags (Google Ads and GA4) to adapt their behavior according to the user's cookie preferences. When you have not given your consent, Google tags do not store analytics or advertising cookies, thus respecting your decision. By granting your consent through our cookie banner, the corresponding functionalities are activated. This system is compatible with the requirements of the EU Digital Markets Act (DMA) and Mexican data protection legislation.
4. How to manage your cookie preferences
You can manage your cookie preferences in the following ways: (a) Through our cookie banner, which appears on your first visit to the site and allows you to accept all cookies, reject non-essential ones, or select specific categories. (b) By modifying your browser settings to block or delete cookies. Please note that disabling certain cookies may affect site functionality. (c) Using opt-out tools provided by Google for Analytics and Ads.
5. Third-party cookies
Some cookies are set by third-party services that appear on our pages. We do not control third-party cookies and recommend that you consult the privacy policies of those third parties. The main third parties using cookies on our site are: Google LLC (Google Analytics and Google Ads).
6. Retention period
Session cookies are automatically deleted when you close your browser. Persistent cookies remain on your device for a specified period or until you manually delete them. The specific period varies depending on the type of cookie and its purpose.
7. Updates to this policy
We reserve the right to update this Cookie Policy at any time. Changes will be published on this page with a revised update date. We recommend that you consult this policy periodically.
8. Contact
If you have questions about our Cookie Policy, you may contact us at: contacto@valeravixmx.com or at our registered address: Av. Paseo de la Reforma 505, Floor 34, Col. Cuauhtémoc, C.P. 06500, Mexico City, Mexico.